Business Intelligence
نویسنده
چکیده
Business intelligence is a business management term that indicates the capability of adding more intelligence to the way business is done by companies. More precisely, it refers to a set of tools and techniques that enable a company to transform its business data into timely and accurate information for the decisional process, to be made available to the right persons in the most suitable form. Business intelligence systems are used by decision makers to get a comprehensive knowledge of the business and of the factors that affect it, as well as to define and support their business strategies. The goal is to enable data-based decisions aimed at gaining competitive advantage, improving operative performance, responding more quickly to changes, increasing profitability and, in general, creating added value for the company.
منابع مشابه
The Impact of Business Intelligence on Marketing Performance with Moderating Role of Environmental Turbulence
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متن کاملInformation Success Factors and Business Intelligence: Case of Tehran Electricity Distribution Company
The purpose of this study is to evaluate the relationship between information success factors and business intelligence in industry (Greater Tehran Power Distribution Company) and prioritize it using the network analysis process (ANP) by Super Decision software. Research is applied in terms of purpose and descriptive in terms of research method. The statistical population includes the official ...
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